"We only believe in the power of Story-driven content. Every brand has a unique story, and our mission is to tell yours in the most captivating way."
Marketing Plan
Briefly introduce
the marketing
campaign here
and enumerate
its below.
GOAL
SEO
AUDIENCE
LEAD MAGNET
CONTENT STRATEGY
STORY STRATEGY
ENGAGEMENT STRATEGY
DATA ANALYSIS
Increas Brand Awarness or value here
Improve Brand Visibility
Enhance Brand Reputation
Boost Customer Loyalty & CLV Drive Traffic
Sales increase strategies
Optimizing your social media or website profiles with relevant keywords.
Using targeted keywords in your blog posts or articles.
Including keywords in social media captions.
Demographics:
Understanding the age, gender, income level, education and occupation of your target audience.
Psychographics:
Knowing the intrests, attitudes, values and life styles of your audience.
Geographics:
Identifying the location, climate and region-specific characteristics of your audience.
Demographics:
Understanding the age, gender, income level, education and occupation of your target audience.
Attract Leads:
Creating incentives for potential customers to provide their contact information.
Digestible Stories:
Sharing easy-to-understand and engaging content.
Lead to your Program:
Guiding leads towards your products or services.
Story visuals using storytelling to convery your message.
Measuring the performance.
Creating core theme or topics
Defining clear goals for your content.
Utilize Stories:
Stories formate on platforms like Instagram, Facebook or Snapchat.
BTS (Behind the Scencs):
Sharing behind-the-scenes content to build a connection with your audience.
Sales Content:
Creating stories that promote your products or services.
Nurture Content:
Developing content that builds relationships and nurtures leads.
Identify Key Audience Members:
Recognizing influential and active members of your audience.
How Often to Engage:
Determining the frequncy of your engagement activities.
Follow-Up & Feedback:
Continuously engaging with your audience through follow-ups and seeking feedback.
Stories for Personal Touch:
Using stories to add a personal element to your engagement.
Follower Nurturing Strategy:
Develop tactics to nurture and grow your follower base.
Content Conversion Rates:
Measuring the effectiveness of your content in converting leads.
DM Conversion Rates:
Tracking the success of direct messages in converting prospects.
Profile Conversion Rates:
Analyzing the conversion rate from your profile visits.
Stories Coversion Rates:
Evaluating the conversion rates from your story content.
The Implementation
Daily posts on one platform (7 days per week) developed strategically to hit your brand’s goals
3 branded stories per week
Daily inbond community engagement
Designed to build your community
Daily outbound community engagement that is strategically tiered to reach a new
audience and grow your accountVideo editing for Reels or TikTok
Reel or TikTok prompts
Brand or product shoot design/direction (we can also provide in house content
creation)
Results
Custom monthly analytics report using Sprout Social
Monthly analysis of key metrics to optimize future content
Monthly post and story analysis to inform upcoming content
Dedicated social media strategist to stay in front of trends
SMART goal tracking to ensure we hit initial strategy goals
Focused results that don’t just grow your socials, but your business
Ready to take your marketing to the next level?
Book a demo and discovery call to get a look at:
- How Drivers Marketing works
- How you can do marketing at scale better, faster and cheaper
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!)
- The most suitable subscription plan for your needs
